“I am not brand conscious at all”

Actor Ranbir Kapoor, who has replaced superstar Shah Rukh Khan as the brand ambassador of Pepsi and actor Hrithik Roshan in ITC's John Players, feels obliged to get the opportunity to take forward their legacy.

"As far as replacement is concern, Shah Rukh Khan is a legend and his contribution to Pepsi was immense. I am taking forward his legacy. As far as John Players is concerned, Hrithik Roshan is a style icon for whom I have immense respect. I believe that I am fortunate enough to get a chance to take his legacy forward," Ranbir told reporters after the logo launch of John Players at ITC Hotel in Mumbai today (March 18).

Ranbir maintains that comfort should be the primary criteria while choosing clothes.

"It's not about wearing expensive or brands. It's something that makes you feel comfortable. There are no strict rules. It's about what you want to wear and how you carry it," said Ranbir.

Ranbir admits that he is not brand conscious at all.

"I am not brand conscious at all. I don't understand fashion. God has been very kind to me that I could sign up with this brand and I hope my knowledge on fashion increases," said Ranbir.

As most actors do, Ranbir would try to endorse this brand in his films as well.

"I hope so. I will try so that the producers take the help of John Players. The costume designers take clothes from John Players. All I can do is try," said Ranbir.